When it comes to skin care, I am a firm believer that price of the products do not matter. Consumers are inundated with advertizing campaigns that all tout a product’s superior results and effectiveness and the products range greatly in terms of pricing.

The key to finding the right skincare products is to know what your skin needs. For example, is your skin dry, oily, sensitive, ridden with sun damage? Having an honest self evaluation of the needs of your skin may be the first step in picking the products that may work the best for you. Price is NOT indicative of a product’s effectiveness. So remember that, and find the products that fits both your budget and your skin.

The first step in skin care is cleansing. The product you use to clean your skin will depend on whether your skin is naturally: (1) dry; (2) oily; (3) neither oily nor dry; or (4) sensitive. Dry skin should not be cleansed with harsh products, such as astringents. This will dry the face out even more.

Oily skin, on the other hand, can and should be cleaned with an astringent, which will reduce the oil buildup on the skin. Skin that is neither oily nor dry can be cleansed with whatever product you like best. Sensitive skin should be cleaned with a minimal amount of cleanser, which should be free of dyes, fragrances, harsh chemicals or unnecessary additives.

You should clean your skin in the morning and before bed. Never go to bed wearing makeup; this will clog your pores and can lead to rashes and breakouts.

The second step is moisturizing the skin. If you have sensitive skin, avoid dyes, fragrances and irritants such as alpha hydroxy acids. For oily skin, a very light moisturizer is recommended. For dry skin, daily moisturizer is a must.

The third step could save your life. Always, always wear sunscreen on any part of your body that is not covered by clothing or a hat. If you will be in direct sunlight for a long period of time, be aware that clothing actually lets some sunlight in, and has a very low SPF. To protect your skin from aging and from cancer, which is deadly if not detected early and treated, apply sunscreen to areas that are covered by light clothing such as t-shirts.